Sensory Testing Services

Our sensory testing facility is designed to enhance your research with top-notch amenities. Our facility includes refrigerators to keep samples fresh, high-speed internet, tablets for easy data collection, and a neutral environment to eliminate distractions. We also provide cooking materials for precise sample preparation. Whether you are testing food, skin care products, or other items, we offer the perfect setting for accurate and insightful sensory testing across all five senses—sight, smell, taste, touch, and hearing.

• Shelf Testing
  Shelf Testing is a sensory testing service designed to simulate the in-store experience. Products are strategically placed on shelves to evaluate consumer reactions to visibility, packaging, and overall appeal. This method provides valuable insights into consumer behavior and purchasing decisions within a retail environment, guiding product placement strategies and optimizing shelf appeal.
• Central Location Test
  Central Location Testing (CLT) is a controlled environment sensory testing service conducted at a designated facility. Participants experience and evaluate products in a consistent setting, allowing for standardized conditions. CLT provides quantitative data on consumer preferences, product performance, and sensory attributes. This method is particularly useful for assessing multiple products in a systematic manner.
• Consumer Home Use Testing (HUT)
  Consumer Home Use Testing (HUT) involves participants using products in their natural environment – their homes. This method provides insights into how products integrate into consumers' daily lives, capturing real-world experiences. HUT is valuable for assessing usability, convenience, and overall satisfaction in a context that closely mirrors the product's intended use.
• Preference and Difference Testing
  Preference and Difference Testing are sensory testing services focused on understanding consumer preferences and detecting perceptible differences between products. Preference testing involves participants ranking or rating their liking for different products, guiding decisions on product development. Difference testing aims to identify noticeable distinctions, providing crucial data for product improvement and ensuring consumer satisfaction. These methodologies are essential for optimizing product formulations and meeting consumer expectations.